Study finds TV viewing-tracking opt-outs work for most brands but not all
PRIVACYSamsungredteam/daily · 1 source
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What happened
Researchers at Northeastern University tested 12 TVs from 10 manufacturers to see whether opting out of automatic content recognition (ACR) stops viewing data collection. The opt-out worked for most models, including LG, Amazon Fire TV, a Sony Bravia running Google TV, and Vidaa OS sets from Hisense, Toshiba and Supersonic. Samsung and Roku kept sending some data, and Walmart's Vizio TV kept tracking as if the opt-out had not happened.
For IT people · Written by AI from 1 source · Wrong?
What to do
- Turn off automatic content recognition in your TV's privacy or settings menu.
- If you own a Samsung, Roku or Vizio TV, check whether it still sends viewing data after you opt out, as the study found some continued to do so.
Written by AI from the sources, checked against them
Full story timeline · 1 update
- Wed 4 NovemberDoes opting out of TV tracking work?The Verge
Who reported · 1 outlet
The Verge