EU study finds age assurance can protect rights and keep business costs modest

A study procured by the European Commission⬟ to inform the proposed EU KIDS Act and its Staff Working Document assesses age assurance's impact on data protection, privacy, non-discrimination and freedom of expression, and its costs for businesses, including micro and small enterprises. It concludes that frameworks can be proportionate if they ensure GDPR coherence, technical standards, low friction, transparency and accessibility. It recommends accelerating the roll-out of the EU age verification blueprint across Member States and ensuring fallback enrolment routes, including manual options. The study does not assess the proposed Act or any specific provider.

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