Most consumers are not ready to let AI agents shop unsupervised
RESEARCHredteam/daily · 1 source
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Okta's 2026 Customer Identity Trends Report finds that customer control, account security and ease of use shape adoption of AI agents that buy goods, book services and access personal data. Consumer willingness to delegate depends on the agent's capabilities, the consequences of errors and the user's ability to approve or reverse actions. Businesses offering these services will need to meet new requirements for verifying agents and managing their permissions. The article's figure of 37% is cut off, so the full statistic is not available.
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