Cloudflare argues websites need new ways to identify and hold accountable AI agents

Cloudflare◼'s blog post says hosted AI agents act as intermediaries between users and websites, so sites can no longer see the real user and bear the cost of abuse. It argues the ecosystem must rebuild identity, reputation and accountability so that agents and their operators can be recognised, while users keep at least the access they had before. The post frames this as the Intermediation Principle, which says the business relationship and security responsibilities must hold regardless of intermediation.

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